Ad Targeting is Changing
Mitigate the impact of lost third-party cookie capabilities by leveraging programmatic identity solutions
Identity-based ad targeting helps brands find their target consumers while helping publishers increase revenue.
Overview
Programmatic identity solutions use privacy-friendly IDs based on a user’s email address or phone number to connect consumer data across devices and channels to enable improved ad targeting, measurement and compliance.
Vendors
There are several major programmatic identity solutions in the marketplace. The most popular solutions include TradeDesk UID 2.0 and LiveRamp ATS. These solutions play a crucial role in enabling advertisers and publishers to effectively reach their target audiences while respecting privacy and data protection regulations.
Case Studies
The implementation of programmatic identity solutions has proven to be a game-changer for publishers, leading to substantial revenue growth in the face of technological and industry headwinds.
Recent News and Updates
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About Programmatic Identity Partners
With extensive experience strategizing and implementing programmatic identity solutions at the world’s biggest publishers, Programatic Identity Partners can help with your programmatic identity questions and needs.
Programmatic Identity 