Author: MasonMahaffey

This year is set to significantly disrupt digital advertising and marketing as we know it today. A major change coming next year is the blocking of third-party cookies across most major browsers like Chrome, Safari, and Firefox. These small data files have powered targeted advertising and site analytics for over two decades. However, rising privacy…

Personalization and privacy are two concepts that seem to be at odds in the modern digital landscape. On one hand, consumers have grown to expect highly tailored, relevant experiences from the websites and apps they engage with. On the other, regulatory changes like GDPR and CCPA have heightened public awareness around data privacy, restricting how…